Integrity

The most important responsibility of EVERY sports television producer and director is integrity. Integrity comes from respect.
I write a chapter in my book Cutting The Game, Inside Television Baseball From the Director's Chair (www.cuttingthegame.com) about respect.
The production team MUST respect the game, the players, and the fans.
All actions from the TV production team that disrespect the game, the players or the fans destroy the quality of the telecast.
When the integrity of the game is damaged, the fan is insulted.
We have all witnessed instances of a player's integrity being questioned. When this occurs the damage to the player's reputation is deadly.
Respect the game and the telecast is successful.
Respect the player and the quality of the telecast is enhanced.
Respect the fan and the numbers of your viewers will grow.
St. Louis Cardinals' telecasts respect the game.
St. Louis Cardinals' telecasts respect the players.
St. Louis Cardinals' telecasts respect the fans.
The integrity of St. Louis Cardinals' telecasts can NEVER be questioned.