Thursday, September 13, 2012


There was a playoff atmosphere at Dodger Stadium tonight as the Cardinals beat the Dodgers 2 - 1 in 3:06. I believe that atmosphere is one of the major components that contribute to the quality of the telecast. That is one of the reasons why I am so grateful that I direct Major League baseball games for the St. Louis Cardinals. The atmosphere at Busch Stadium is certainly in the top 4 of all Major League baseball parks. Yankee Stadium, Fenway Park and Wrigley Field should all be included on that list. Bottom line is that ATMOSPHERE SELLS TICKETS. The viewer at home feels the atmosphere at the ballpark and wants to be part of it. The importance, therefore, of atmosphere is two-fold. Atmosphere raises the quality of the telecast and atmosphere sells tickets. Capturing the atmosphere is relatively easy. Creating atmosphere - now that's the key.

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