Wednesday, September 7, 2011

A Sales Interruption

Chris Carpenter beat the Brewers tonight with a complete game shutout.
This wonderful game, this well-played, well-pitched, and well-paced game took 2:05 as the Cardinals prevailed 2 - 0.
Our telecast had a great pace the whole evening.
Until the top of the ninth inning that is.
We planned on doing our closing billboards after the first batter.
Billboards are an element of each telecast that helps pay for the telecast and are thus necessary.
The first batter of the top of the ninth inning, Nyjer Morgan, struck out after an 11-pitch at-bat and we went to our closing billboards.
During the billboard read, Morgan began cursing at Chris Carpenter and the benches cleared. We finished the billboard read and joined the fracas on the field.
Sometimes live television coverage does not go as smoothly as one would hope. We rejoined the action on the field and showed replays that clearly explained what happened on the field. Morgan was ejected which we showed live. The game ended with three more pitches and one of our best game/telecasts of the season was over.
Sales elements are a necessary function of every telecast.
Sometimes sales interrupts the game/telecast.
It did tonight.

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